The next time you’re stompin’ around in Texas red dirt, be sure to have on a pair of the newest boots to hit the market this week.
Cleburne native Randy Rogers — a Texas country music artist — has teamed up with Justin Boots to create custom leather-stitched Whataburger boots.
They are designed in the restaurant’s iconic orange and white and have the Whataburger logo on the front.
“I’m a huge fan of Whataburger,” Rogers said. “Who wouldn’t after almost 19 years of driving up and down all the roads in the great state of Texas and stopping late at night or early in the morning for a taquito?”
Rogers announced the partnerships between the brands before his recent performance at Floore’s Country Store in Helotes.
“Last summer, maybe two summers ago, I played a show and they made me these Whataburger boots,” he said. “So I posted a video on social media and it went, in essence, viral. It was the most viralist video I’d ever had. Not ‘In My Arms Again,’ not ‘Kiss Me In The Dark.’ No, simply boots.”
At the show, the first 300 fans to enter the gate received a free Randy Rogers Band and Whataburger swag bag. In one of the bags was a golden ticket for one pair of boots.
Rogers said the boots are only available for a limited time.
“They only made 1,000 of them,” he said. “So if you want one, whatastore.com will take you there.”
The boots can be purchased online for $249.99 run in sizes 7D to 15EE for men and 5B to 11C for women.
The men’s boots have a square toe, while the women’s boots have a pointed toe.
Crafted in an El Paso factory, the boots are made with attention to detail and craftsmanship.
It takes about 120 days to make each pair of boots, using 5.4 square feet of leather and 12,488 stitches in the Whataburger logo.