Likelihood is great that airlines of the world — most of them maligned by flustered flyers venting their feelings when flights go awry — owe much gratitude to a single member of their flock.
WestJet, a Canadian airline, has become a social media darling with a “feel good” Christmas video that has rocketed far to the right of “viral” on YouTube and other Internet sites.
For five minutes — brief and shining moments in multiple languages around the world — it’s reaping tears of joy from multiple millions of viewers. It has promoted a sense of “oneness” for 150 airline employees whose joint efforts made the miracle possible, as well as a “lean-back” kind of satisfaction for those who dreamed it up. Results include awakened sugarplum imaginations, as well as recommitment to seeking peace on earth, good will toward men.
Who can say it was not divine creativity that inspired August planners for a video in November that might warrant 800,000 YouTube “hits” during its December release?
WestJet planners missed projections by light years. Since it was “unleashed,” the numbers are growing by millions daily. Who knows how many hundreds of millions of viewers will eventually see the video? And, if it doesn’t tug at your heartstrings, you need to get them tuned — maybe even re-strung.
A hurting world yearns for good news. The video provides exactly that. If you use a computer, you’ve likely already seen WestJet’s Christmas Miracle. If you don’t, arrange for someone with computer literacy to access it for you, and prepare to weep. If you don’t shed a tear or two, Forbes magazine suggests you may need a “scrooge-ectomy.”
Planners’ concepts were warm and cheery. Feature Santa Claus, give presents and throw in “ho-ho-ho’s” every few words.
Settings were airports in Toronto and Hamilton for passengers booked on simultaneous flights — each 2,000-plus miles — to Calgary. The flyers — 125 at each terminal — saw the Santa set-up, then scanned boarding passes as requested. Next, they stood in front of the interactive Santa for what they thought was “seasonal conversation.”