Cleburne Times-Review, Cleburne, TX

Opinion

December 26, 2013

Social media’s Christmas miracle?

Likelihood is great that airlines of the world — most of them maligned by flustered flyers venting their feelings when flights go awry — owe much gratitude to a single member of their flock.

WestJet, a Canadian airline, has become a social media darling with a “feel good” Christmas video that has rocketed far to the right of “viral” on YouTube and other Internet sites.

For five minutes — brief and shining moments in multiple languages around the world — it’s reaping tears of joy from multiple millions of viewers. It has promoted a sense of “oneness” for 150 airline employees whose joint efforts made the miracle possible, as well as a “lean-back” kind of satisfaction for those who dreamed it up. Results include awakened sugarplum imaginations, as well as recommitment to seeking peace on earth, good will toward men.

———

Who can say it was not divine creativity that inspired August planners for a video in November that might warrant 800,000 YouTube “hits” during its December release?

WestJet planners missed projections by light years. Since it was “unleashed,” the numbers are growing by millions daily. Who knows how many hundreds of millions of viewers will eventually see the video? And, if it doesn’t tug at your heartstrings, you need to get them tuned — maybe even re-strung.

A hurting world yearns for good news. The video provides exactly that. If you use a computer, you’ve likely already seen WestJet’s Christmas Miracle. If you don’t, arrange for someone with computer literacy to access it for you, and prepare to weep. If you don’t shed a tear or two, Forbes magazine suggests you may need a “scrooge-ectomy.”

———

Planners’ concepts were warm and cheery. Feature Santa Claus, give presents and throw in “ho-ho-ho’s” every few words.

Settings were airports in Toronto and Hamilton for passengers booked on simultaneous flights — each 2,000-plus miles — to Calgary. The flyers — 125 at each terminal — saw the Santa set-up, then scanned boarding passes as requested. Next, they stood in front of the interactive Santa for what they thought was “seasonal conversation.”

Text Only
Opinion
  • Don Newbury: Flappables twisting in the wind

    One can determine much about a man by observation, taking note of the way he dresses and carries himself.

    March 14, 2014

  • New Newbury-Don color.tif United States: A nation big on words

    We Americans are a wordy bunch, particularly after election to public office.

     

    January 16, 2014 1 Photo

  • New Newbury-Don color.tif On matters of disagreement

    A dozen people — maybe more — have laid claim to the admonition we’ve all heard many times. For all I know, it may have first been stated by Emily Post, Amy Vanderbilt, Miss Manners or Little Miss Muffett. Anyway, it is well-worn: “We can disagree without being disagreeable.”

    January 10, 2014 1 Photo

  • New Newbury-Don color.tif New thoughts from an old guy

    I’m guessing my Uncle Mort’s forward thinking for the new year more likely is akin to slumgullion stew, or simply a hodge-podge of thoughts he’s carried forward to the new year.

    January 3, 2014 1 Photo

  • Don Newbury Social media’s Christmas miracle?

    Likelihood is great that airlines of the world — most of them maligned by flustered flyers venting their feelings when flights go awry — owe much gratitude to a single member of their flock.

    December 26, 2013 1 Photo

  • New Newbury-Don color.tif Bypassing the friendly skies for a road trip

    For the longest time, Americans by the millions were pampered and charmed by airlines in general. One ad urged us to “fly the friendly skies.” And we did, with pleasure.

    December 20, 2013 1 Photo

  • Don Newbury: The courage of his conviction

    Our citizens, in general, wait — too patiently, too quietly — for a big dose of indignation.

    November 15, 2013

  • Don Newbury: Don’t sell dogs short; most are family members

    Dog-fanciers, present company included, have only themselves to blame. Our pets didn’t ask to become family members. However, we have freely elevated them to such status, and they’ve accepted our invitation, happy to partake of courtesies consistent with favored treatment.

    November 8, 2013

  • Don Newbury: With a song in her heart

    Composer George Gershwin and Stephenville elementary school music teacher Virginia Bond would likely have agreed on much.

    November 1, 2013

  • Don Newbury: Let’s make this perfectly clear

    If somehow Socrates were restored to life for just one day, it could be one of the worst of all Greek tragedies. Optimists, however, might believe his visit could nudge us toward a new day of reason. 

    October 25, 2013

Latest CTR Videos
Front page
Facebook
Front page
Front page
Front page
Front page
Front page
Front page
House Ads
Featured Ads
CTR Sports
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide