Cleburne Times-Review, Cleburne, TX

Local News

February 12, 2014

New anti-smoking campaign targets teens

The U.S. Food and Drug Administration has launched a national public education anti-smoking campaign aimed at teens to prevent tobacco use and reduce the number of kids between ages 12-17 years old using tobacco. The campaign launched Tuesday across multiple media platforms.

“The Real Cost” campaign is FDA’s first youth tobacco prevention campaign. It targets at-risk youth who are already smoking or are open to experimenting with cigarettes, aiming at keeping them from becoming regular smokers. The campaign will air in more than 200 markets across the country for at least one year.

According to the FDA, every day more than 3,200 youth under the age 18 in the United Stated try their first cigarette and more then 700 kids under age 18 become daily smokers. 

Christi Gregory, head nurse for Cleburne ISD said she thinks the campaign is excellent and believes it will be a successful program.

“Any program that prevents youth trying that first cigarette is beneficial,” Gregory said. “Youth are so impressionable during 12-17 years of age.  We need to encourage them to not pick up the first cigarette.  This program has several videos and promotions to show what happens to your body when you smoke.”

The main approach the campaign is taking is dramatizing the health consequences of smoking by graphically depicting tooth loss and skin damage. In one TV ad it shows a teen not being able to afford a pack of cigarettes so she compensates by ripping out patches of her skin to pay the clerk. In other ads young children are shown with wrinkled faces.

Marci Thompson, Wheat Middle School counselor said she believes this approach will be beneficial in targeting teens more than any other anti-smoking campaign.

“The campaigns before didn’t seem to have a grasp of their future,” Thompson said. “Before they would show kids pictures of what their lungs would look like when they were 80 years old and they just don’t care. [This campaign] targets this age group by showing  how smoking will affect them now rather than when they’re 80.”

Text Only
Local News
  • Charles and Gracie 1.jpg Burleson shelter reunites dog with California truck driver

    A California truck driver was reunited with his pit bull recently thanks to the family that took care of her, the police officer who found her, and the animal shelter staff that found the microchip.

    April 18, 2014 1 Photo

  • _MG_0878.JPG Antique Alley: Let the bargain shopping begin

    R.D. Curtis has been collecting clocks for about 35 years and already has about 150 in his home, the Cleburne resident said. And each spring and fall he heads out to Antique Alley to look for more.

    April 18, 2014 2 Photos

  • RVISD coach to be AD, assistant principal

    Rio Vista High School Spanish teacher Ryan Cavazos will become the assistant principal and athletic director, in addition to head basketball coach for the upcoming school year.

    April 18, 2014

  • 1 killed, 3 injured when pickup rolls outside Whitney

    A Cleburne teen was killed and three young men — including two more from Johnson County — were injured Saturday in a one-vehicle accident just north of Whitney, according to The Hillsboro Reporter.

    April 18, 2014

  • The saga continues

    The chapters in the ongoing tale of false starts and setbacks concerning Bill Miller’s downtown Cleburne building continue to pile up with the latest delivering yet another possible resolution.

    April 17, 2014

  • Johnson County hires new CRI coord.

    Johnson County commissioners on Monday approved a contract with Diana Claussen through which she will coordinate the Cities Readiness Initiative in Johnson County. County Emergency Management Coordinator Jamie Moore recommended Claussen to replace Brenda Campbell, who previously handled the program for the county.

    April 17, 2014

  • amy in Austin.jpg Marti fifth-grader to be recognized at state ceremony

    Marti Elementary fifth-grader Amy Fowler was recognized Saturday in Austin at an awards ceremony honoring state winners in the Texas PTA 2014 Reflections Art in Education program.

    April 17, 2014 1 Photo

  • All 3 candidates to participate in mayoral forum

    From probably not to maybe, Cleburne mayoral candidate Ted Reynolds now says he will participate in tonight’s mayoral forum.

    April 17, 2014

  • Janszen lay speaker at final Holy Week services

    The Cleburne Christian Business Club’s 38th annual celebration of Holy Week concludes Friday with the 7 a.m. service featuring the choirs of Field Street Baptist Church and First Baptist Church and lay speaker Jan Janszen.

    April 17, 2014

  • Food trucks rolling into Cleburne

    There will be an eclectic mix of music, art and food trucks at Market Square in downtown Cleburne on Saturday in support of the Golden Pride Band.

    April 17, 2014

Latest CTR Videos
Front page
Front page
Front page
Front page
Front page
Front page
Front page
House Ads
Featured Ads
CTR Sports
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide